ANI PR Wire
17 Jan 2023, 18:45 GMT+10
New Delhi [India], January 17 (ANI/BusinessWire India): QUEO, the leading luxury bathware brand from the house of Hindware Limited, unveiled its new TVC campaign, 'Let Time Wait' featuring Indian actress and professional theatre artist Aahana Kumra. With the new TVC campaign, Queo aims to strengthen its positioning as a luxury bathware brand providing consumers with European bath lounges that blend with design and innovation. In addition to the TVC, the film will have seamless integration with different platforms across print, digital, OOH, and OTT platforms.
QUEO embodies the idea of luxury and offers a wide range of contemporary designs and unique functionality to allow consumers to experience rejuvenation. The bathroom range emanates a premium and minimalistic representation of European bath lounges. The collection is designed to be aesthetically appealing and built with the most durable finish.
Speaking about the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited, said, "As a leading player in sanitaryware and faucets segments, we are always engaging with end-user with experiences that matter to them. In line with our philosophy of creating luxury bath lounges, we are excited to launch our brand campaign 'Let Time Wait' for our brand QUEO. And we are optimistic that our campaign will be appreciated by consumers who seek delightful and aesthetic designs in their bath space."
Speaking on the launch, Charu Malhotra, Vice President, Marketing Hindware Limited, said, "The newly launched campaign, 'Let Time Wait' is an integrated 360-degree campaign having a seamless integration with different platforms such print, digital, OOH and OTT platforms. The campaign is a true arbiter of decadence and reiterates when it comes to superlative bath spaces, there's perhaps none better than Queo."
Storyboard: The new campaign reflects how the brand envisions creating a private sanctuary crafted by grace, luxury and contemporary designs that blend with grandeur. The TVC, 'Let Time Wait' features celebrity actress Aahana Kumra getting ready for her wedding and feeling a bit nervous and stressed. However, as she steps into her bathroom, Aahana is instantly transported into the world of luxury and comfort. Aahana's anxiety gradually dilutes as the experience of Queo bath lounge calms her, as time slowly passes by.
Jehangir Irroni, Director, IncNut Digital, "It was a pleasure to bring this vision of Queo's European luxury to life! The products are exquisite and are undoubtedly the stars of the show! When we first heard and understood the ethos of the brand, we knew we would need to cast someone who was elegant, smart, and sophisticated which is why we felt Aahana Kumra would be a perfect choice. Overall, it was a great experience working with the Queo team."
The TVC is featured in English, and to further boost the campaign's reach and build excitement, the brand will also be promoting it across media platforms including print, OTT, TV, digital, online and social media channels. Alongside, Queo is also relaunching its website with a refreshed look.
Link to the TVC: https://www.youtube.com/watch?v=tKmE0hVZ76c
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
Get a daily dose of Kolkata Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Kolkata Sun.
More InformationIsrael was behind Sunday morning's drone strike on an Iranian munitions facility; the Wall Street Journal has reported, citing American ...
LONDON, England: Of the 14 main battle tanks and additional artillery support it will send to Ukraine, Britain hopes its ...
LONDON, England: Insurance broker Aon has estimated that natural disasters caused global economic losses worth $313 billion in 2022.It added ...
NEW YORK CITY, New York: After being convicted of stealing more than $900,000 from the company, Rosita Joseph, former executive ...
WASHINGTON D.C.: The US State Department has said that in the latest fiscal year, US military equipment exported to foreign ...
MACAU CITY, Macau: Over the Lunar New Year holiday, Macau, the world's largest gambling hub, witnessed a resurgence of tourists ...
Ahmedabad (Gujarat) [India], January 30 (ANI/Big News Network): The Adani group, in a sharp and focused response to Hindenburg Research's ...
ISLAMABAD, Pakistan - Pakistan's intelligence and security agencies have revealed the script for a false flag operation involving alleged infiltration ...
New Delhi [India], January 30 (ANI): Lieutenant General Kuldip Singh Brar (retd), who played a key role in the 1971 ...
Mumbai (Maharashtra) [India], January 30 (ANI): Kangana Ranaut loves her craft and does not feel like taking a break. She ...
New Delhi [India], January 30 (ANI): The Supreme Court on Monday asked the Gujarat government to file a reply on ...
By Ayushi AgarwalNew Delhi [India], January 30 (ANI): United Nations General Assembly President Csaba Korosi here on Monday hailed India's ...