ANI PR Wire
20 Jan 2023, 18:15 GMT+10
New Delhi [India], January 20 (ANI/PNN): Blue Nectar is launching a campaign to check the underground water level and increase it by 10 million liters with the Sankalp Rural Development Society (SRDS). Blue Nectar has promised to increase it by 10 million liters by October 2023 as part of the programme. This campaign also aims to raise people's awareness of the importance of water conservation and is an incredible move towards sustainability and preserving ecological equilibrium.
Blue Nectar has garnered immense popularity as a Sensorial & Contemporary Beauty Brand associated with historical ways of self-care. It has dispelled all the myths of a beauty brand and has revolutionized skincare by bringing a traditional and efficacious skincare range with a contemporary luxurious touch. For the formulation of its products, Blue Nectar employs historic Nani-approved recipes and over 180 miraculous natural herbs that are processed utilizing cutting-edge scientific techniques. As a result, the products offered at Blue Nectar have luxurious textures that melt into the skin, alluring scents that soothe the senses, and are encased in stunning royal blue packaging with subtle gold reflections. The whole experience of utilizing their products can be summarized in two words - Sensorial Bliss.
Recently they have launched the #SavetheBlue campaign, which is a pledge to raise the underground water levels by 10 million liters by Oct 23.
"Every living thing on earth depends on water, but there isn't nearly enough fresh water available to meet this demand. The water beneath the earth's surface needs to be conserved for the future because it is a limited resource and will eventually run out. Blue Nectar is aware of the significance of protecting this natural treasure so that future generations can enjoy it. Blue Nectar has launched the #Savetheblue campaign to do this", said Kapil Dhameja, Co-Founder, Blue Nectar.
Sanjoy Jain commented, "Blue Nectar has partnered with Sankalp Rural Development Society (SRDS), a non-profit organization in Karnataka for this cause. The SRDS organization has been assisting in raising the water level in bore wells throughout India using its innovative rainwater collection, filtering, and recharge technique. Their method of collecting rainwater has greatly aided farmers who lack access to water in getting an abundance of it. With this concept's help, Blue Nectar ensures that just two or three excellent rainstorms will be sufficient to raise the subsurface water levels."
"The majority of the skincare industry now offers organic products, sourcing its ingredients and extracts from nature. However, there is also a need to protect the environment, which many of these brands do through their environmental pledges. Through its #Savetheblue initiative, Blue Nectar contributes equally to it", Jain added.
The IIT-IIM founders of Blue Nectar, Kapil Dhameja and Sanyog Jain demonstrate their love for nature by returning as much as they can to it. Each time you buy something from them, they contribute toward creating more of these water harvesting systems.
This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)
Get a daily dose of Kolkata Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Kolkata Sun.
More InformationEVERGLADES, Florida: Over the weekend, a diverse coalition of environmental activists, Native American leaders, and residents gathered...
BEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...
]LONDON, U.K.: A World Health Organization (WHO) expert group investigating the origins of the COVID-19 pandemic released its final...
DOVER, Delaware: California Governor Gavin Newsom has taken legal aim at Fox News, accusing the network of deliberately distorting...
FRANKFURT, Germany: Germany has become the latest country to challenge Chinese AI firm DeepSeek over its data practices, as pressure...
TORONTO, Canada: Harvard University and the University of Toronto have created a backup plan to ensure Harvard graduate students continue...
NEW DELHI, India: India has decided not to allow a United Nations (UN) investigator to join the investigation into the recent Air India...
CAPE CANAVERAL, Florida: In a landmark flight for three nations and a veteran U.S. spacefarer, a four-member astronaut crew launched...
New Delhi [India], July 2 (ANI): Union Minister of Communications Jyotiraditya Scindia slammed Congress President Mallikarjun Kharge...
Kolkata (West Bengal) [India] July 2 (ANI): West Bengal Irrigation Minister Manas Ranjan Bhunia has strongly condemned the alleged...
New Delhi [India], July 2 (ANI): The Indian rupee is expected to trade in the range of 85.25-86.25 against the US dollar in the near...
Accra [Ghana], July 2 (ANI): Ahead of Prime Minister Narendra Modi's visit to Ghana, members of the Indian diaspora in the country...